iPinion turns three
“Why is your logo green?” a friend once inquired.
I didn’t have a response at the ready. Our former Director of Multimedia Tracy J. Thomas had chosen the color during our first re-design and I never stopped to question it. I’m sure she had her reasons; Tracy has since gone on to win numerous awards and produce design and web work for a top design school, so I had always just assumed she knew what she was doing. Yet I never asked.
“Does it have to do with money?” this same friend continued.
I nearly laughed in his face.
“We’re all writers. Money is the last thing we’re accustomed to.” (That being said, all of us would be thrilled if iPinion were a multi-million dollar opinion website. We’d all retire to Maui and hire a crew of writers, photographers, and artists to produce new content under our names!)
However, regardless of Tracy’s intentions in color selection, I now have an answer for my friend that will qualify moving forward: Because I always associate iPinion with spring.
iPinion was born in the acme of the floral season, and numerous staff meetings (a.k.a., wine and ale parties) have been hosted when Mother Nature had put on her Sunday best of greens, and pinks, and whites. Spring, of course, with its consummate blend of rain and sunshine is the wellspring of the new, the birth of things that will grow to delight the world.
Now personally, I’m an autumn guy; I love the dark clouds and haunting chills of year’s end. I love pumpkins, and candles, blackness and spice. I’m a sucker for all things Halloween to Christmas.
Yet my association of iPinion with spring continues. We had our first and second group meetings in the spring. They were in Winters, tucked just to the east of the fertile Napa Valley. We clanked glasses, ate fruit plucked fresh from gardens, and chatted around an evening fire.
Additionally, every new member who joins the iPinion family breathes new life into this thing that is constantly becoming something it wasn’t quite just the day before. A couple of years ago Amy Ferris brought energy. Holly Dexter brought awareness. Carolyn Wyler brought sentiment. Maya North brought heart. Amanda brought spunk (and she and her hubby appear to be autumn people as well!) Matt Najmowicz brought humor. Nerd humor. (Love ya buddy!)
The green logo, for me, represents the spring of new ideas, the fountainhead of new relationships, and the source of life this site has brought to all of us.
But don’t think for a moment if Apple’s “i” product line offers us mega-bucks for the syndicate you won’t see our work outsourced to impersonators. But we promise to send pictures from Hawaii!